Wendy’s, What Are You Waiting For?: Calling on the Fast Food Giant to Stand up For Farmworkers May 18, 2013Posted by rogerhollander in Agriculture, Food, Human Rights, Immigration, Labor.
Tags: agriculture, anna lappe, christina bronsing, fair food, farm labor, fast food chains, immokalee, immokalee workers, labor, labour, roger hollander, taco bell, wendy's, workers rights
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Who has freckles, pigtails, and is still holding out from joining the Fair Food Program? If you guessed the fresh-faced mascot of Wendy’s, give yourself a gold star. As part of its efforts to improve conditions in the fields, the Coalition of Immokalee Workers, a group of farmworkers based in Florida, is calling on the fast food giant Wendy’s to step up for farmworkers and their families.
The Coalition has had an impressive wave of wins as many companies — eleven to date — have signed an agreement to improve conditions for farmworkers. Of the top five fast food chains, McDonald’s, Burger King, Subway, and Yum! Brands (owners of Taco Bell, Pizza Hut, KFC and A&W) have all joined the Fair Food Program. In response to pressure from the Coalition and its allies, the list has grown to include Chipotle, food retailers (Whole Foods, Trader Joe’s), and food service companies (BAMCO, Aramark, Sodexo and Compass Group). The overwhelming majority of tomato growers now participate in this farmworker-driven commitment through the Florida Tomato Growers Exchange, which represents 90 percent of the industry.
By signing on to the agreement, companies must now comply with a code of conduct that includes protections for cases of wage theft, sexual harassment, and forced labor. Companies also agree to pay a small premium for tomatoes — just a penny more per pound. As a result, workers have safer working conditions and have started seeing increases in their paychecks for the first time in more than 30 years.
Think a penny a pound doesn’t sound like much? It adds up. Over $10 million has been paid out through these victories since January 2011. That number will only keep growing as more companies sign on.
Hey, Wendy’s, are you listening?
Wendy’s, of all companies, can afford paying this premium. One of the highest earning fast food chains in the country, Wendy’s comes in at number two behind McDonald’s. Nearly 6,600 restaurants in the U.S. and around the globe afford the company serious market power– influence that can go a long way to shift purchasing practices. Instead of leveraging that power to demand lower prices from suppliers, Wendy’s could be rewarding growers who respect workers’ rights.
Other fast food companies have stepped up, like Taco Bell. The fast food giant was the first company to sign on to the Coalition agreement back in 2005, after four years of pressure and organizing. In its announcement, Taco Bell said:
“As an industry leader, we are pleased to lend our support to and work with the CIW to improve working and pay conditions for farmworkers in the Florida tomato fields… We recognize there is a need for reform… We hope others in the restaurant industry and supermarket retail trade will follow our leadership.” – Emil Brolick, Taco Bell President (2005)
Brolick and Taco Bell showed that signing on to the agreement wouldn’t threaten a company’s bottom line. In fact, Brolick’s tenure is credited with boosting sales and ‘turning things around at Taco Bell. Proof that profits don’t come at the expense of workers’ rights.
Seven years later, Wendy’s is still dragging its feet instead of following Taco Bell’s example — or more accurately Brolick’s own example, since he has now taken over as CEO of Wendy’s.
This week, as Wendy’s convenes its annual shareholders’ meeting in New York City, the Coalition is in town to make sure the company has its priorities straight. On Saturday, May 18th, farmworkers and allies will march from Union Square to nearby Wendy’s locations, reminding shareholders that farmworkers aren’t an abstract budget line item, but hardworking women and men who deserve respect. (And, sure, to give Wendy’s CEO Emil Brolick a dose of déjà vu. He already has some experience with this, after all.)
If you’re in or around New York, show your support: join the march from Union Square this Saturday at 2pm. And if you’re miles from the action: raise your virtual voice and sign the e-petition!
As farmworker and organizer with the CIW, Gerardo Reyes Chávez says, “The change we are seeking is underway–and it is unstoppable. And it is unstoppable not because we say it is — but because there’s people like you taking action.”
Care about Your Food? Then Care about Your Farmworkers Too January 31, 2013Posted by rogerhollander in Agriculture, Food, Human Rights, Labor.
Tags: fair food, farm workers, farmworker, farmworker wages, food, food justice, labor, labour, laura-anne minkoff-zern, organic farming, organic farms, organic food, roger hollander, worker rights
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It’s organic. It’s local. But did the workers who picked it have health insurance?
These days, most people involved in buying and advocating for local and organic food say they want to support their farmers. They imagine (Photo: MRader)
the people that grow their vegetables as sweating in the fields, cheerfully smiling as they pull carrots from their own land, which they till until the sun goes down.
The image of the independent and industrious farmer is upheld in places where “alternative” or sustainable food is sold and promoted, such as farmers markets and food stores, which often encourage consumers to “get to know their farmer.” Grocery stores that carry natural, local, and organic foods, such as Whole Foods and food purchasing cooperatives, commonly post large, glossy photographs of local growers.
But who, exactly, is a farmer? Is it the person who owns a farm? The person who sells food at a farmers’ market? Or could a farmer be the immigrant who follows the work from place to place and picks the fruit of the season?
Almost all farms, even small and organic ones, require hired help. In most cases, that consists of immigrant farmworkers who are paid less than a living wage.
People need to ask not only, where does my food come from, but also, who performs the labor to grow this food? For a food system to be truly sustainable, we must prioritize the well-being of workers as well as consumers.
For a food system to be truly sustainable, we must prioritize the well-being of workers as well as consumers.
Who’s behind your food?
Farm labor is one of only a few occupations exempt from most federal and state minimum wages and work-hour limitations. Of the farmworkers who responded to the most recent National Agricultural Workers’ Survey (NAWS), about one-third earned less than $7.25 an hour and only a quarter reported working more than nine months per calendar year. The California Institute for Rural Studies found that one-fourth of farmworkers live below the federal poverty line, and 55 percent are food insecure on average. (An individual or family is considered food insecure when members of a household lack access to enough food for an active, healthy life at all times, according to the USDA.)
In reality, however, farmworker conditions are even worse than those numbers suggest. Much of the research concerning farm labor is based on information gained from formal systems of employment, such as labor contractors. That leaves the majority of farm laborers who work informally, such as daily workers, unaccounted for.
Are conditions better on organic farms? Not as much as you’d think. Entry-level workers on organic farms in California make only 29 cents an hour more than their counterparts on non-organic farms do. That’s still less than a living wage.
And those workers on organic farms are actually less likely to have paid time off, health insurance for themselves and their families, and retirement or pension funds. Certified organic farmers have proven resistant to including labor standards in organic certification, according to a study published in 2006 in the journal Agriculture and Human Values.
Looking beyond the city
Some in the sustainable food movement work with the goal of directly addressing human rights issues in the food system. These groups and individuals make up what many call the “food justice movement.” Yet even in these circles, some organizations seem to have trouble focusing on the rights of farmworkers.
The Student/Farmworker Alliance has worked to bring farmworker injustice into the picture on college campuses.
Why are these workers so hard to see? Maybe it’s because most of our organizations are located in cities and staffed by young people attracted by urban life. Consider a group like Planting Justice, an organization in Oakland, Calif., which describes its work as “democratizing access to affordable, nutritious food.” It does this by “empowering disenfranchised urban residents with the skills, resources, and inspiration to maximize food production, economic opportunities, and environmental sustainability in our neighborhoods.”
Groups such as Planting Justice often work on initiatives to encourage and popularize urban gardening and to increase the availability of fresh food in poor urban neighborhoods. Although these are important efforts to improve the health of often underserved urban residents, they tend to limit the conversation to the urban core. Issues that affect rural places—including the plight of farmworkers—are left out of the discussion.
If the growing food justice movement is to truly confront injustice in the food system, it must address the rural poor as well as the urban poor. The fact that the workers who actually grow and harvest the food we’re talking about are also poor provides a natural opportunity for solidarity and makes this even more important to the movement.
Good news and next steps
Some in the food justice community are starting to work more broadly on issues of farm and food system labor, coordinating with farm, food processing, and restaurant worker unions. These new coalitions include The Food Chain Workers Alliance, The U.S. Food Sovereignty Alliance, The Rural Coalition, and the Student/Farmworker Alliance.
Working together, many groups are finding more power to motivate policy change and raise working standards, increasing the visibility of food worker issues in the mainstream food movement.
The Student/Farmworker Alliance, for example, has played a major role in the Coalition of Immokalee Workers’ Campaign for Fair Food, bringing farmworker injustice into the picture on college campuses. In addition, The Food Chain Workers Alliance is working directly with rural as well as urban food justice groups, bringing labor issues into the conversations of foodies who may previously have thought only about whether their carrots were local and not about whether the people who picked them had health insurance.
By working in coalition, people who are used to advocating for healthier food in urban centers are beginning to learn from rural activists, as well as the other way around. If we are to truly see the creation of a more just food system, then organizations, individuals, and communities that claim sustainable and food justice ideals must start to expand their vision for a food system that is just in both environmental and social terms. That may mean pushing for revised agricultural trade and immigration policy, including stricter labor regulations and higher minimum wages.
Both sustainable food proponents and food justice organizers have shown interest in addressing labor-related injustice. But to truly make that change, those that care about our food system must broaden their views of food sustainability to include the rights and health of all producers and consumers of food.
Laura-Anne Minkoff-Zern has spent many years working on farms and with agriculture and food organizations in Guatemala, New York State, and California. She holds a doctorate in geography from the University of California, Berkeley, and is currently a postdoctoral fellow at Goucher College in Maryland.
The Tomatoes of Wrath September 26, 2011Posted by rogerhollander in Agriculture, Human Rights, Immigration, Labor.
Tags: agricultural industry, agricultural workers, agriculture, chris hedges, ciw, collective bargaining, fair food, farmworkers, fieldworkers, florida labor, florida tomatoes, immigrant workers, immokalee, labor, labor standards, publix, roger hollander, slave labor, trader joe's, whole foods
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It is 6 a.m. in the parking lot outside the La Fiesta supermarket in Immokalee, Fla. Rodrigo Ortiz, a 26-year-old farmworker, waits forlornly in the half light for work in the tomato fields. White-painted school buses with logos such as “P. Cardenas Harvesting” are slowly filling with fieldworkers. Knots of men and a few women, speaking softly in Spanish and Creole, are clustered on the asphalt or seated at a few picnic tables waiting for crew leaders to herd them onto the buses, some of which will travel two hours to fields. Roosters are crowing as the first light of dawn rises over the cacophony. Men shovel ice into 10-gallon plastic containers from an ice maker next to the supermarket, which opens at 3:30 a.m. to sell tacos and other food to the workers. The containers—which they lug to pickup trucks—provide water for the pickers in the sweltering, humid fields where temperatures soar to 90 degrees and above.
(Illustration by Mr. Fish)
Ortiz, a short man in a tattered baseball cap and soiled black pants that are too long and spill over the tops of his worn canvas sneakers, is not fortunate this day. By 7 a.m. the last buses leave without him. He heads back to the overcrowded trailer he shares with several other men. There are always workers left behind at these predawn pickup sites where hundreds congregate in the hopes of getting work. Nearly 90 percent of the workers are young, single immigrant men, and at least half lack proper documents or authorization to work in the United States.
Harvesting tomatoes is an endeavor that comes with erratic and unpredictable hours, weeks with overtime and weeks with little to do and no guarantees about wages. Once it starts to rain, workers are packed back onto the buses and sent home, their workday abruptly at an end. Ortiz and the other laborers congregate at the pickup points every morning never sure if there will be work. And when they do find daywork they are paid only for what they pick.
“I only had three days of work this week,” Ortiz says mournfully. “I don’t know how I will pay my rent.”
Ortiz, who along with many others among these migrant workers sends about $100 home to Mexico every month to support elderly parents, works under conditions in these fields that replicates medieval serfdom and at times descends into outright slavery. He lives far below the poverty line. He has no job security, no workers’ compensation, no disability insurance, no paid time off, no access to medical care, Social Security, Medicaid or food stamps and no protection from the abusive conditions in the fields. The agricultural industry has a death rate nearly six times higher than most other industries, and the Environmental Protection Agency estimates that of the 2 million farmworkers in the United States 300,000 suffer pesticide poisoning every year.
“We are standing on the threshold of achieving significant change in the agricultural industry,” Marc Rodrigues, with the Student/Farmworker Alliance, tells me later in the day at the CIW office in Immokalee. “But if the supermarkets do not participate and support it then it will not go any further. Their lack of participation threatens to undermine what the workers and their allies have accomplished. They represent a tremendous amount of tomato purchasing. They wield a lot of influence over conditions in the field. For those growers not enamored of the concept of workers attaining rights and being treated with dignity, they will know that there is always a market for their tomatoes with no questions asked, where nothing is governed by a code of conduct or transparency. If we succeed, this will help lift farmworkers, who do one of the most important, dangerous and undervalued jobs in our society, out of grinding poverty into one where they can have a slightly more decent and normal life and provide for their families.”
The next major mobilization in the campaign will take place at noon Oct. 21 outside Trader Joe’s corporate headquarters in Monrovia, Calif. This will follow a week of local actions to target supermarkets across the country. To thwart the campaign, the public relations departments of Trader Joe’s, Publix and other supermarkets are churning out lies and half truths, as well as engaging in unsettling acts of intimidation and surveillance. Publix sent out an employee posing as a documentary filmmaker to record the activities of the organizers.
“Publix has a cabal of labor relations, human relations and public relations employees who very frequently descend from corporate headquarters in Lakeland, Fla.—or one of their regional offices—and show up at our demonstrations,” says Rodrigues. “They watch us with or without cameras. They constantly attempt to deflect us: If we attempt to speak to consumers or store managers these people will intercept us and try to guide us away. These people in suits and ties come up to us and refer to us by our first names—as if they know us—in a sort of bizarre, naked attempt at intimidation.”
If you live in a community that has a Whole Foods, which is the only major supermarket chain to sign the agreement, shop there and send a letter to competing supermarkets telling them that you will not return as a customer until they too sign the CIW Fair Food Agreement. Details about planned protests around the country can be found on the CIW website.
Workers in the fields earn about 50 cents for picking a bucket containing 32 pounds of tomatoes. These workers make only $10,000 to $12,000 a year, much of which they send home. The $10,000-$12,000 range, because it includes the higher pay of supervisors, means the real wages of the pickers are usually less than $10,000 a year. Wages have remained stagnant since 1980. A worker must pick 2.25 tons of tomatoes to make minimum wage during one of the grueling 10-hour workdays. This is twice what they had to pick 30 years ago for the same amount of money. Most workers pick about 150 buckets a day. And these workers have been rendered powerless by law. In Florida, collective bargaining is illegal, one of the legacies of Jim Crow practices designed to keep blacks poor and disempowered. Today the ban on collective bargaining serves the same purpose in thwarting the organizing efforts of the some 30,000 Hispanic, Mayan and Haitian agricultural laborers who plant and harvest 30,000 acres of tomatoes.
The CIW, which organized a nationwide boycott in 2001 against Taco Bell, forced several major fast food chains including Yum Brands, McDonald’s, Burger King, Subway, Whole Foods Market, Compass Group, Bon Appétit Management Co., Aramark and Sodexo to sign the agreement, which demands more humane labor standards from their Florida tomato suppliers and an increase of a penny per bucket. But if the major supermarkets too do not sign this agreement, growers who verbally, sexually and physically abuse workers will be able to continue selling tomatoes to the supermarkets. This could leave at least half of all the fields without protection, making uniform enforcement of the agreement throughout the fields difficult if not impossible.
“Supply chains are very opaque and secretive,” says Gerardo Reyes, a farmworker and CIW staff member. “This is one of the reasons a lot of these abuses continue. The corporations can always feign that they did not know the abuses were happening or that they had any responsibility for them as long as there is no transparency or accountability.”
One of the most celebrated modern cases of fieldworker slavery was uncovered in November 2007 after three workers escaped from a box truck in which they had been locked. They and 12 others had been held as slaves for two and a half years. They had to relieve themselves in a corner of the truck at night and pay five dollars if they wanted to bathe with a garden hose. They were routinely beaten. Some were chained to poles at times. During the days they worked on some of the largest farms in Florida. It was the seventh such documented case of slavery in a decade.
“As long as the supermarket industry refuses to sign this agreement it gives the growers an escape,” says Reyes. “We need to bring the pressure of more buyers who will sign the agreement to protect the workers. We have gotten all of the major corporations within the fast food industry and food providers to sign this agreement. Two of the three most important buyers within the industry are on board. But if these supermarkets continue to hold out they can put all the mechanisms we have set in place for control at risk. If Wal-Mart, Trader Joe’s and other supermarkets say the only criteria is buying from those growers who offer the lowest possible price then we will not be able to curb abuses. If the agreement is in place and there is another case of slavery then the growers will be put in a penalty box. If we do not have the ability to impose penalties then there will always be a way for abusive growers to sell. The agreement calls on these corporations to stop buying from growers, for example, that use slave labor. Without the agreement there is no check on these practices.”
“Supermarkets, such as Trader Joe’s, insist they are responsible and fair,” Reyes goes on. “They use their public relations to present themselves as a good corporation. They sell this idea of fairness, this disguise. They use this more sophisticated public relations campaign, one that presents them as a friend of workers, while at the same time locking workers out of the discussion and kicking us out of the room. They want business as usual. They do not want people to question how their profits are created. We have to fight not only them but this sophisticated public relations tactic. We are on the verge of a systemic change, but corporations like Trader Joe’s are using all their power to push us back.”
Members and supporters of the Coalition of Immokalee Workers will march from a Trader Joe’s store at 604 W. Huntington Dr. in Monrovia, Calif., to the market chain’s headquarter a mile away, starting at noon Oct. 21. The farmworkers organization is demanding that Trader Joe’s support the human rights of the men and women who harvest tomatoes sold in its stores. For more information, click here, send an email to firstname.lastname@example.org or telephone (510) 725-8752 begin_of_the_skype_highlighting (510) 725-8752 end_of_the_skype_highlighting.
Chris Hedges writes a regular column for Truthdig.com. Hedges graduated from Harvard Divinity School and was for nearly two decades a foreign correspondent for The New York Times. He is the author of many books, including: War Is A Force That Gives Us Meaning, What Every Person Should Know About War, and American Fascists: The Christian Right and the War on America. His most recent book is Empire of Illusion: The End of Literacy and the Triumph of Spectacle.
Tags: agriculture, burger king, cesar chavez, ciw, fair food, farm workers, floriida labor, food industry, immokalee, justice, labor, labour, michelle chan, roger hollander, taco bell, tomato industry, trader joe's, ufw
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The hot summer has brought in a bumper crop of food activism from coast to coast. For the past few weeks, a group of Florida farm workers has embarked on a marketing coup that challenges the country’s food business giants by educating consumers about exploitation in the tomato industry.
(Image: Coalition of Immokalee Workers) The Coalition of Immokalee Workers (CIW) has made a name for itself by using creative consumer-driven campaigns to promote fairer wages and working conditions for tomato harvesters, a workforce fueled by Latino migrant laborers. Though corporate resistance has been formidable, the group has scored a series of victories over the past few years over the likes of Taco Bell, Burger King and Subway. Partnering with consumer groups and fair-food activists, the CIW’s Campaign for Fair Food seeks to educate people about the brutal labor that goes into each tomato.
Farmworkers’ backbreaking toil will be spotlighted on some of the trendiest sidewalks in Manhattan on Friday, with rallies at Trader Joe’s stores in the Village and Chelsea. The actions follow a similar campaign on the West Coast in which protesters in San Francisco and Berkeley wielded paper-bag picket signs and marched through the Mission District calling on drivers to “Honk for Farm Worker Justice.” The CIW now counts a number of religious leaders and gourmet food activist Barry Estabrook among its allies.
The Coalition says its multi-pronged struggle involves “all the elements of our country’s food industry,” from the folks hauling baskets all the way up to the florescent-lit supermarket aisle. Most importantly, the organization banks on the political leverage of consumers to push stores and suppliers to abide by ethical standards. With an active membership of several thousand, the workers themselves participate as well through organizing and educating people on “humanizing our farm labor system.”
The workers’ key demand, an additional penny per pound of tomatoes picked, seems a tiny cost for consumers and producers to absorb, given the workers’ long hours, arduous working conditions and their vulnerability to maltreatment and even slave labor. The pennies do add up for laborers, potentially boosting yearly earnings by several thousand dollars. (Typical wages amount to less than $12,000 annually, according to the Coalition, and after years of virtually stagnant wages, “a worker today must pick more than 2.25 tons of tomatoes to earn minimum wage in a typical 10-hour workday.”)
CIW’s summer Truth Tour demonstrations, which focus on big-name grocers, have been decried by the right-wing blogosphere as a “Prototypical Example of Alinsky Tactics and Smug Self-Immortalization.” Translation: an effective protest action.
The campaign puts Trader Joe’s hip, liberal brand in a bind: the company complained publicly in May that while it was willing to comply with CIW’s demands in general, specific provisions of the draft agreement were “overreaching” and “improper.” CIW responded with lengthy point-by-point rebuttals and declared, ‘It seems that the longer Trader Joe’s resists the Fair Food movement, the more its leadership — from the CEO to the public relations department — is determined to tarnish the company’s reputation as an ethical, progressive grocer.”
The organizing model evokes interesting historical comparisons with another wave of farm labor activist in the 1960s and 1970s led by United Farm Workers and Cesar Chavez, which pioneered union organizing in agriculture. Yet the UFW has lost political salience over the years, as working conditions have deteriorated.
The younger, nimbler CIW is not a union, but in many ways neither needs nor desires the conventional union structure. The fluid, precarious nature of migrant labor is a barrier to movement building, yet at the same time, the tomato industry’s severe consolidation across the supply chain provide fertile ground for focused, visible campaigns that mobilize consumers and workers in tandem.
Last fall, Kari Lydersen reported that faced with pressure from consumers and workers, some of Florida’s big growers had finally agreed to the penny-per-pound wage subsidy. Soon after, the Coalition clinched a groundbreaking deal with the Florida Tomato Growers Exchange, which bound major growers to a contract that includes “a strict code of conduct, a cooperative complaint resolution system, a participatory health and safety program, and a worker-to-worker education process.” The agreement, estimated to cover more than 90 percent of Florida’s tomato industry, helps close a crucial gap in the chain, since retailers and restaurants agreeing to the penny raise could guarantee that the benefit would trickle down to workers.
The enforcement mechanism within the binding agreement is designed to keep growers and suppliers in check, using an outside nonprofit group to monitor compliance, so that, at least in theory, any grower that violates the code won’t be able to sell to retailers also bound to the agreement. CIW organizer Lucas Benitez told Naples Daily News that employers have to answer to both their buyers and their workers:
With this agreement, we will be working with growers to identify and eliminate abuses through a cooperative complaint investigation and resolution system, with real consequences for violations, including zero tolerance for forced labor.
In the absence of strong government regulation, the Coalition’s strategy aims not just to force employers to obey labor laws but also strive for decent working standards overall, in order to turn Florida’s tomato industry from a bastion of poverty into, in Benitez’s words, “a model of social accountability for the 21st century.”
Whether such industrial change can be wrought by a motley alliance of some of the country’s poorest workers, the biggest food brands, and the savviest customers, has yet to be seen. But if a bunch of migrant farm workers can get Manhattan hipsters to think seriously about who picked their salad this summer, they’re on the road to victory.